The RealReal, says its CEO, will be profitable by next year. “Additionally, brick and mortar give us an opportunity to engage with both our consignors and customers. Luxury retail brand The Real Real is changing the way people perceive resale, according to founder Julie Wainwright. “I was out shopping with a girlfriend: my friend purchased items from a consignment rack in the back of an upscale boutique. To continue to educate both consumers and consignors. She wrote a book, did some speaking and founded a startup that offered women's health tips but failed as the recession hit. To make matters worse, at the same time as Pets.com’s collapse, Wainwright’s husband filed for divorce. In 2014, according to a report from They provide another touchpoint for consumers to consign and shop with us. Julie Wainwright bet big that you’d sidestep eBay to buy it on her site, the RealReal. I'm a San Francisco-based reporter covering the agitators in technology and e-commerce. On track to do $200 million in revenue this year and with $83 million in funding at a FORBES-estimated valuation of $300 million, the startup is in a much better place than Pets.com ever was. Photo Credit: Drew Altizer Many publications regarded it as the biggest flop of the bubble bursting and blamed Wainwright for its demise. View the Profiles of people named Julie Wainwright on Facebook. This past holiday season, The RealReal released a market report that provided insight on the current state of fashion with unique data illustrating shifts in consumer behavior and the longevity of certain brands. With $288 million in funding raised, Wainwright believes The RealReal will become a billion dollar business in the next few years. Join Facebook to connect with Julie Wainwright and others you may know. After such success online, Wainwright couldn’t help but wonder how the consignment concept would translate to a retail experience, so last holiday season, she experimented with the company’s first brick and mortar. "Say what you want about it, but we did something others weren't able to do in creating a brand with that sock puppet," she says, referring to Pets.com's still iconic mascot. RealReal CEO Julie Wainwright Buys a … Her most notable CEO role was a two-year stint, from 1999 to 2001, at Pets.com. It turned out that Jack was really Jerry Cooper, Jack's cousin, who had assumed Jack's identity. A few hours later she drove to Pets.com's headquarters … “We have created a seamless consignor experience handling everything for the customer—we’re making sure consignors get the best return, we’re transparent about the process and pricing, and we’re making it easy with in-home pickups, physical locations for drop-offs, and the option to send items to us,” Wainwright says. How Can Tech Companies Become More Human Focused. The designers are taking notice of Wainwright’s little fashion startup, and The RealReal recently announced a partnership with Stella McCartney that encourages consumers to participate in a circular economy through consignment. Julie Wainwright started her career at The Clorox Company in brand management. Scroll to the bottom of The RealReal’s website and the second item listed, below ‘contact us,’ is ‘authenticity.’ Wainwright has a team of expert brand authenticators, people who know how to spot a fake Hermès handbag from a real one. “It’s the new luxury life cycle.”, While she’s changing the landscape of fashion today and receiving accolades like being named to Vanity Fair’s New Establishment List and Forbes 40 Over 40 (both in 2017), Wainwright’s life hasn’t always been a bowl full of Van Cleef diamonds. One venture capitalist took off his shoe and put it on a conference table to illustrate that he'd worn the same footwear for five years. Julie Wainwright. This story appears in the September 28, 2015 issue of Forbes. Wainwright grew up in South Bend, Indiana where she was raised by artist parents. Join Facebook to connect with Julie Wainwright and others you may know. “The lightbulb went off, and I did extensive research of the luxury and resale markets, and even tested resale methods myself,” she says. The 61-year old CEO and founder of The RealReal, a luxury e-commerce consignment boutique, is currently riding a high. Afficher les profils de personnes nommées Julie Wainwright sur Facebook. In the 39 years she’s been working, Wainwright has been employed by 11 different companies. Julie Wainwright is staring down the shaft of an arrow. I joined Clorox right out of Purdue. Choisissez parmi des contenus premium Bill Gurley de la plus haute qualité. "I wonder if it's because of my heels," she says, looking down at her Chloé wedges. and then ship those goods to buyers. The RealReal has 55 employees it calls luxury managers in 20 strategic cities to collect items; consignors who live outside those regions can send in their goods to be appraised free of charge. Trouvez les Bill Gurley images et les photos d’actualités parfaites sur Getty Images. We see most of the demand growth coming from gen Z and millennial customers. Every product is put through a rigorous background check, that’s multi-point and brand-specific before it’s accepted for consignment. With eBay trying to be everything to everyone, startups are creating online bazaars for all kinds of goods, from used cars to apparel. If you’re scratching your head at Wainwright’s mention of “in store,” allow me to explain. Additionally, with Hedi Slimane’s recent Celine debut, we have seen a steady growth in search for Phoebe Philo era Celine, with resale value rising across the board for all Celine items, and growth in iconic ready-to-wear pieces.”. They have an opportunity to experience the brand and see the amazing quality of our products.”. To make matters worse, at the same time as Pets.com’s collapse, Wainwright’s husband filed for divorce. Ms. By 2013 they were in a Sausalito warehouse and raising venture funding. This story appears in the September 28, 2015 issue of Forbes. Independent and smart-mouthed, Julia was an attorney with a past relationship with fellow lawyer Jack Lee. No one understands the ups and downs of life quite like Julie Wainwright. Julie Southwell (born Wainwright), 1961 - 2011 Julie Southwell (born Wainwright) 1961 2011 Julie Wainwright is on Facebook. Matching the luxury experience of the brands with the customer experience is also a differentiator. The shop was beautifully curated, and she was getting amazing deals on luxury designers she loved like, Once the wheels started turning, Wainwright’s natural entrepreneurial spirit took over. Although Gucci is fourth in top sales, Gucci is now the most searched designer, displacing Chanel and Louis Vuitton for the first time. "When I shut it down, it was on a $100 million run rate,â) she has internalized the lessons. That's taken Wainwright from the doghouse to the penthouse. After three years there, and seeing few women in management positions outside of human resources, I joined a tech start-up–taking my first of many risks. That same day, Wainwright, then the CEO of Pets.com, … She came up with the idea to sell used luxury clothes after visiting the many women's boutiques that dot San Francisco's posh Russian Hill neighborhood. Starting in 2011, the pair worked out of Wainwright's home in Marin County--receiving and photographing goods and shipping them by hand. I never knew her to shop consignment or buy from online resale websites,” she reminisces. “When I asked my friend why, she said she trusted the shop owner. “The best companies at the time for that type of experience were packaged goods companies. Languished for a Time Her ultimate end goal? The price of the stock has increased by 1.68% since. She wiggles her toes and cocks her head to focus on a set of blue and yellow rings 50 feet away. The RealReal also employs gemologists, horologists, and art curators. 6. “When I asked my friend why, she said she trusted the shop owner. Nine days later the dress sells on The RealReal for $596. Issie insists that Fiona was madly in love with her husband and wasn’t cheating, but no one believes her, not even DI Wainwright who is working the case. She headed up Reel.com, an online video site, in 1997 before taking over as chief executive of Pets.com in 1999. Join Facebook to connect with Julie Wainwright and others you may know. Providing beautiful goods to the consumer and outstanding service to the consignor is what has ultimately made The RealReal a success. Wainwright, a sprightly 58-year-old, hadn't done archery in years. In a modern industrial flat filled with throw pillows embossed with phrases like "Life is too short to drink cheap wine," new consignor Gail Kennedy rummages through piles of purses and clothes with a RealReal luxury manager. “The top five selling brands on The RealReal for clothing, shoes, and bags are (in order) Chanel, Hermès, Louis Vuitton, Gucci, and Prada. eBay The San Francisco pop-up. Scroll to the bottom of The RealReal’s website and the second item listed, below ‘contact us,’ is ‘authenticity.’ Wainwright has a team of expert brand authenticators, people who know how to spot a fake, If you’re scratching your head at Wainwright’s mention of “in store,” allow me to explain. Business is booming: By creating an entirely new market—that of lightly worn, used, high-end clothing and accessories—her seven-year-old company is disrupting the world of designer fashion as we know it. CEO Julie Wainwright sold 196 shares of REAL stock on 12/17/2020 at the average price of $20. Linked companies : The RealReal, Inc. Summary. I'm a San Francisco-based reporter covering the agitators in technology and e-commerce. Julie Wainwright. The pieces are priced at the highest market value rate allowing consignors to make the most bang for their buck. Thwack. Her next four arrows miss the mark as well. In 2000, Julie Wainwright had one of the worst days of her life. However, the company’s funding dried up, and just two years after it was started, Pets.com shut down, a casualty of the dot-com crash. Join Facebook to connect with Julie Wainwright and others you may know. 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