Honest proposal writing: Part II “Ends”

Q: What are the major objectives that the project should attain?

Hang on a moment. I’ve just spent a good amount of words to detail the main aim, the general objectives, the specific objectives, the results (attained at the end of the project), the deliverables (produced during the project) and the impact (aspired for after the end of the project), and suddenly – you (the anonymous application form) want to me find, somewhere in my logical framework yet another set of objectives – the major objectives.

The honest answer would be:

The major objectives are the objectives (general and specific), cut and dried and put on a bed of softly booked impact indicators. After the project duration, these major objectives can be blended gently with the results. Don’t forget to remove the working outputs off the deliverables. Major objectives are to be served on a plate full of the main aim.

Well, OK, I won’t write that. But let me issue a somewhat innocent, and arguably naive warning that at times, our project proposals have been so trimmed and modeled down for managerial accountability that is becomes rather difficult to earnestly advocate a project’s actual essence, it’s mission, it’s vision, it’s value. Of course you (the donor) want to know what I want to do, how I want to do it, why I want to do it, and for who. But is it really that important to break down the project into aims, objectives, deliverables, results, impact…and major objectives?

Perhaps another approach to this questioning can be imagined by simply having these two questions:

  • Why is this problem your project wants to fix so important for everybody that you, and your project, are deserving a smack amount of public funding?
  • Discuss how your project will fix this problem. Start with what you want to have at the end of the project (results). End with how each of these results can have impact.(to continue to fix the problem). Fill up the middle with some nice hand-drawn diagram of how each of these results requires a set of activities.

Alright, back to the LogFrame now.

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